“How We Work” refers to the process, methodology, and approach adopted by a company or team to accomplish tasks, achieve goals, and deliver results. It outlines the steps, strategies, and values that guide their work and highlights their unique approach to problem-solving, collaboration, and project management. “How We Work” provides insights into the working style, principles, and practices of an organization or team.


Every potential client comes to us with an idea in mind. But in order to be efficient in making that idea into reality, we’re constantly refining our process. We think it’s important for us to be clear with you about how we work, so we are all on the same page, working together productively. Here is how we work with you to get your project from point A to point B.



Our process involves the following six steps:

Step 1: Discovery

Before we get started, we need to fully understand your project. Do you already have anything or are we starting from scratch? What do you like or not like in the project? What are your goals? Do you already have an idea? If you need some guidance on where to start thinking about your project, we have a contact us form that can help.

Step 2: Defining Responsibilities

Who is responsible for what? Who is our main contact? Having one main decision-maker designated to speak with us simplifies your project’s creation process. Who will provide the content and the design? Will you add content yourself, or do you prefer we do that for you? If you’re providing files, we need to be sure we have access to everything we need in a timely manner.

Step 3: Estimating Your Project

Respecting your budget is important to us. A clear estimate is an important aspect of that, so expectations are clearly defined. We provide you with an estimate for your project, and we strive to remain as on-target as possible. We establish clear check-in points with you and discuss the desired timeline. We work with you to decide which features are essential and which might be better as future refinements.

Step 4: Project Build

Our team has years of experience in different projects at a variety of scales. Regardless of the scope and complexity of your project, we have procedures in place to ensure that each stage of the build process proceeds smoothly. We always begin with thoughtful design of the project information architecture to ensure that your project has a strong foundation. We then build out the design and functionality that makes the project uniquely yours. Finally, we make sure that your project is optimized for performance and security. We involve you in each stage of this process and iterate as necessary to ensure that we’re always on the same page.

Step 5: The Launch!

This is certainly the most exciting phase, as you see your project become public. We can do a “soft launch” without much fanfare, or a “hard launch” including social media promotion and any marketing you have planned, based on your intentions for the project. Before we launch your project, we also do a multi-team member cross-browser, cross-device check to do any tweaking required to make your project look its best on any medium.

Step 6: Ongoing Services

Your project’s launch is not the end. Your project is an evolving entity that represents you and your organization. As your organization changes, your project needs to keep up. New information for your project helps keep your SEO rankings higher. Once your project has been built, we are happy to provide ongoing maintenance, content, and security updates. Your project must remain secure to keep your visitors safe, and we have steps in place to help you with that on a regular basis. As time goes by, if you realize you’d like to add another feature to your project, we are always available to help you modify your project to best fit your current needs.



Our principles involves the following four step:


We respond to emails in a timely manner. As a stream of emails interrupts the design process and makes that process less efficient, team members may set a designated time to respond to emails, but they will read and respond to you. We are happy to speak with you on the phone about your project at a scheduled time.

Clear Communication

We try to communicate as clearly as possible with you, and we ask that you do the same. Including page titles, links, or images to indicate which page we are talking about is one of the simple ways we do that. We do our best to avoid jargon. Our goal is for you to feel heard and understood, and we strive to be clear in all of our communication with you.


If a team member is out for any reason and is unable to contact you, another team member will be available to assist you with any needs that may arise during that time. We find the process to be smoother if you have one main contact on our team, but we like to have more than one team member familiar with your project for project continuity.

Exceeding Expectations

Our goal is to provide you with a project that meets your needs and exceeds your expectations. We want to help you get your message out to the world. In doing that, we also want to be wise stewards of your time and your budget. We find that clear expectations and communication are key.